What we do
We see potential in land and property — and know how to unlock it.
OUR APPROACH
Planning. Architecture. Development.
PLANNING
Unlock the potential of land and property through clear, commercially informed planning advice.
ARCHITECTURE
Thoughtful, site-specific design that balances planning, place and commercial viability.
From land strategy and feasibility to delivery, we bring hands-on development experience to every opportunity.
DEVELOPMENT
URBAN
Complex sites. Clear thinking. Better places.
New London Architecture Awards 2025 — Housing Shortlist
RURAL
Unlocking potential in the countryside.
Wychavon Building Design Awards — New Build & Sustainability
CLIENTS
Hastings Wood Group · London Green · Bellway Homes · HUB Residential · LS Estates · Tribeca Property · Oxford College University · Regal London · UPP · McLaren Property · U+I · Brundell Property · Jigsaw Assets · Make Shift · London Strategic Land · Strawberry Star · Royalton Residences · Frontier · Cresswick · Crosslane · Get A Drip · Fifth State · Gemini Real Estate · Aitch Group · Orwell Property · C Group Development · Phoenix London · London Hotel Group · Watkin Jones · Priory Group · Spaces · Olympian Homes · Clubhouse International · BMOR · Galliard Homes · DS Real Estate
WHAT OUR CLIENTS SAY…
Chris Gass
Senior Land Manager, Regal London (Previously U+I PLC)
“I have worked with SWAP and its directors on several projects at both planning and pre-planning stage over the last 5+ years. The passion, dedication and diligence demonstrated by the team is a huge asset to any development.
They are always on hand and willing to assist at any time, and do not shy away from a challenge. They listen to the client whilst also being confident enough to advise on where they think improvements can be made.
Few architects that I have worked with have the commercial acumen of Matt et al. On several occasions I have used SWAP on legacy projects and they have yet to fail in improving the scheme, whether from an efficiency perspective, capacity or design aesthetic.
Their ability to consult with Local Authorities, Design Review panels and the public has also been exemplary. I would have no hesitation in recommending SWAP to any developer or landowner.”
Dilip Kesavan
Director, Phoenix London and Regional
“SWAP are a practice that prioritise the client objective. They create beautiful and practical places, whilst ensuring that a paramount consideration early in the design process is deliverability of the finished product, with early integration of technical input to design a building that is both buildable and commercially viable.
SWAP understand that early stakeholder engagement and technical input is key to maximising the chances of planning approval. They understand planning policy and ensure that the concerns of the community and Local Authority are addressed early in the process.
They are solution orientated and always deliver in a timely manner.”
Jack Steer
Director, Orwell Real Estate
“We have worked with SWAP on a number of projects and have always been impressed with their ability to work to tight deadlines whilst maintaining a high standard of work. Their communication with stakeholders is excellent and they are always focused on the client’s objectives.
SWAP have a strong commercial focus and design buildings from the inside out, rather than imposing a preconceived building on a site. This approach ensures that the end product works for the client, occupier and wider community.”
Manu Dinamani
Investment Director, Watkin Jones
“I have worked with SWAP on a number of projects over the last 3 years and would highly recommend them. From initial concept ideas to detailed design development, the team have always been proactive in finding solutions, ensuring schemes are value enhancing to both the community and the developer.
SWAP are highly skilled at unlocking difficult co-living opportunities, and ensuring the development works both as an asset but also in creating a community for residents.”